The Leora Nine
TIME
2025
ROLE
Branding, Visual Identity
The Leora Nine is a luxury residential development by Harshi Homes, featuring a limited collection of nine bespoke homes in Edison, New Jersey, USA.
UMDA Design Agency began by exploring multiple logo directions based on the client’s brief, with a clear focus on creating a nine-pointed sculptural star that could symbolize unity and exclusivity.
Through several iterations, we tested different interpretations of the star form, typographic pairings, and a gold-on-charcoal palette, refining proportions and visual weight until the mark felt elegant, architectural, and timeless. This phase helped us align closely with the client’s vision while ensuring the identity would age gracefully.
Harshi Homes required a sophisticated brand identity that could communicate prestige and trust while appealing to affluent young families. The identity needed to feel modern yet timeless, align with Harshi Homes’ premium positioning, and work seamlessly across signage, print, and digital applications.
Key requirements included a logo system centered around “The Leora Nine,” a strong visual link to the number nine, a luxurious gold-on-charcoal color palette, and typography that balanced architectural elegance with modern confidence.
UMDA Design Agency developed a distinctive visual concept centered around a nine-faced sculptural star, where each facet subtly references the form of a home.
This metaphor reinforces the idea that each point represents one of the nine bespoke residences—individual yet unified as part of a cohesive community.
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